Anime Is Serious Business… But Should It Have to Be? (A Study of Late-Night Anime)

It’s 2:00 AM. You and a buddy have been playing some game on co-op and now that you’re about halfway through, you think it’s time for a little snack break. You grab a soda and cook up some pizza rolls, then you and your friend plop down on the couch and turn on the tele. Nothing in particular is on right now, so maybe you just watch some Gordon Ramses show on BBC or whatever random show is playing on Adult Swim, or an HBO rerun – just whatever is on. You watch the episode, finish off your snacks, and when the show’s over, you and your buddy go back to Gears of War or whatever. Tell me, do you ever watch anime in a context like this?

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